Greeting
Since its founding in 1902 (Meiji 35), Minoyo Co., Ltd. has built a history of over 120 years in Kyoto as a food wholesaler centered on wagashi raw materials. Handed down since our founding is the wish "to bring smiles to people through food." Through traditional skill and a discerning eye, we have delivered raw materials trusted by confectioners and food manufacturers across Japan.
As the times change, the nature of food and the values sought after also change. While cherishing the knowledge and experience cultivated over many years, we actively incorporate new technologies and sensibilities, and we strive to develop products and provide services that meet the needs of the present day.
With the mission of "passing Japan's food culture on to the next generation," we will continue to walk together with our customers through safe, secure, high-quality materials.
Our commitment to materials
We handle agricultural products with a visible producer, such as Shiga Habutae Mochi and Tamba Dainagon adzuki beans.
We strive to connect customers with producers and to provide high-quality, safe, and secure materials.
1. Tamba Dainagon adzuki beans
Among these, the Tamba Dainagon we have grown under contract in Ayabe City, Kyoto Prefecture, is committed to high quality: each pod is hand-picked when ripe, and the beans are sorted before being delivered to our customers.
2. Shiga Habutae Mochi (from Takashima, Shiga Prefecture)
We have this Habutae Mochi grown under contract by more than a dozen farmers through the JA. We set up opportunities for exchange between farmers and confectionery shops and work on producing high-quality glutinous rice.
Our commitment to quality
We have established an in-house research and development room and, in order to provide safe and secure products, we work on managing information related to the origin of raw materials, residual pesticides, microorganisms, and other safety matters, as well as providing that information to our customers.
1. A dedicated soybean factory centered on kinako
2. For kinako, aroma is everything
Corporate philosophy
"Preserving tradition, creating the future"
While respecting the confectionery culture handed down from long ago, we develop products and make proposals suited to a new era, sharing the spirit of Japanese tradition and the rich joy of food with the world.
- Manufacturing with quality first
- Business operations kind to the environment and to people
- Contributing to the inheritance and development of food culture
History
| Meiji 35 (1902) | Founded in Kyoto, doing business mainly in confectionery raw materials |
| Meiji 37 (1904) | Relocated its business base to 714 Yakushimae-cho, Karasuma-dori Takatsuji-sagaru, Shimogyo-ku, Kyoto City |
| Meiji 44 (1911) | Began manufacturing grain flour and other confectionery raw materials |
| Showa 42 (1967) | Reorganized as a corporation; Mamoru Nagase became Representative Director and President |
| Showa 54 (1979) | Newly built a business office and distribution center at 13-5 Yamada Hatada-cho, Nishikyo-ku, Kyoto City |
| Showa 56 (1981) | Designated as the venue for training courses of the Kyoto Prefectural Confectionery Vocational Training School |
| Showa 57 (1982) | Newly established the Tokyo Sales Office at 2-33-4 Higashi-Azabu, Minato-ku, Tokyo |
| Showa 59 (1984) | Changed its company name from Minoyo Shoten Co., Ltd. to Minoyo Co., Ltd. |
| Showa 60 (1985) | Developed and launched "suri-imo" (grated yam) |
| Showa 61 (1986) | Established a research and development room and began planning, development, and inspection |
| Showa 63 (1988) | Published the specialist book on wagashi raw materials "Wagashi no Inochi" and held a publication commemorative seminar |
| Heisei 2 (1990) | Began contract cultivation of Tamba Dainagon adzuki beans in Shinjo, Ayabe City |
| Heisei 9 (1997) | Began contract cultivation of Shiga Habutae Mochi at the Takashima Agricultural Cooperative, Shiga Prefecture |
| Heisei 14 (2002) | Held a ceremony commemorating the 100th anniversary of its founding |
| Heisei 17 (2005) | Recognized by Kyoto Prefecture as a "Kyoto Long-Established Business" for a track record of over 100 years |
| Heisei 19 (2007) | Fumihiko Nagase became Representative Director and President; former president Mamoru Nagase became Chairman of the Board |
| Heisei 31 (2019) | Newly established the Fushimi Factory, a manufacturing plant dedicated to soybean products, at 13-119 Koga Nishide-cho, Fushimi-ku, Kyoto City |
| April, Reiwa 1 (2019) | Began manufacturing and selling Minoyo Kinako and Minoyo Deep-Roasted Kinako at the Minoyo Fushimi Factory |
| Reiwa 2 (2020) | Relocated the Tokyo Sales Office to 6-4-11-403 Akasaka, Minato-ku |
| January, Reiwa 3 (2021) | Developed the soybean beverage "Soybean Coffee" at the Minoyo Fushimi Factory and began sales |
Our Business
Minoyo,a specialized trading company for wagashi raw materials,handles everything from sourcing raw materials to processing and sales in an integrated manner.
- Wholesale and sales of confectionery raw materials such as grain flour, beans, and sugars
- Planning and manufacturing of our own brand products centered on soybeans
- Technical support and joint development for wagashi shops and food manufacturers
- Exporting raw materials overseas and expanding sales channels
We have also established a dedicated soybean plant in Fushimi, Kyoto, where we develop new products such as kinako (roasted soybean flour), soybean coffee, and soybean dashi.
| Item | Details |
|---|---|
| Company Name | Minoyo Co., Ltd. |
| Founded | 1902 (Meiji 35) |
| Address | 13-5 Yamada Hatadacho, Nishikyo-ku, Kyoto City, Kyoto 615-8272 |
| Representative | Fumihiko Nagase, President and Representative Director |
| Our Business | Wholesale and sale of confectionery raw materials; manufacturing and development of our own products |
| Phone | 075-392-6349 |
| Official Website | https://minoyo.co.jp |